GROUNDFLOOR MILAN 2007

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Situated in a narrow street in the center of Milan, this space already from the outside looks so strong and determined. The entrance is characterized by a window sticker that plays the name of the showroom in continuous repetition and emphasizes it thanks to the electric blue color. It is however impossible not to see the reception between the lines of the window, also electric blue coloured and with curved and soft lines. Overtaking the entrance, all the space looks fluid, with passages, openings and recesses in the walls that have irregular shapes as well as the cuttings in the ceiling that hide the lighting system. The environment is totally white with gray resin floor, a shell which can hold objects from completely different shapes and colors.

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